Digital Marketing Consultant

Q: Is digital marketing useful or not?

Yes — digital marketing is extremely useful for businesses, nonprofits, and individuals looking to grow their visibility, reach their audience, and achieve measurable results online. That said, its effectiveness depends on how strategically it's implemented. Without clear goals, proper targeting, or consistent optimization, even the best tools can deliver poor results. Digital marketing isn’t a magic bullet — but when planned and executed well, it’s one of the most cost-effective and scalable ways to build awareness, drive engagement, and convert users into loyal supporters or customers.

Scale Your Impact Simply, Quickly & Sustainably

Put growth on autopilot. It’s time to simplify, scale, and get expert support. With dedicated digital marketing strategy that drives results, you’ll stop guessing and start growing—so you can focus on what matters.

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About

Speakers

200

Sessions

Workshops

110

Exhibitors

Hi, I’m Michelle

With a background in digital communications and performance marketing, I bring hands-on experience helping businesses grow through strategic use of search engine optimisation and social media.

Behind every strategy is a deep understanding of both user behaviour and platform potential. Whether advising on campaign structure, writing copy that converts, or auditing existing performance, the work always starts by identifying your goals—then reverse-engineering the right digital strategies to reach it.

My clients benefit not only from technical expertise, but from the ability to clearly explain what matters and why—when it comes to maximising your ad spend.

Services

Social Media Management

Consistent, strategic content creation and scheduling tailored to your brand voice. Includes platform management, audience engagement, and performance tracking to build visibility and trust.

Google Ads | Search, Display & Video Advertising

Reach new customers through targeted, measurable online advertising. Campaigns are tailored to drive traffic, leads, or sales across Google Search, Display Network, and YouTube to drive targeted traffic, increase visibility, and convert interest into measurable results.

Meta Ads | Facebook & Instagram Advertising

Campaign strategy, setup, and management for businesses looking to reach and convert targeted audiences on Meta platforms. Ideal for those seeking scalable growth through data-driven advertising across Facebook and Instagram.

Search Engine Optimisation | On and Off Page SEO

Increase visibility and rank higher in search results. This includes on-page content optimization, technical SEO, and off-page strategies to drive organic traffic and long-term growth.

Credentials

Who I’ve Worked With

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Digital Marketing Consultant FAQs

Is doing digital marketing worth it?

Yes, doing digital marketing is absolutely worth it for clients who want to grow their business, reach more customers, and stay competitive in today’s marketplace.

Digital marketing offers measurable, cost-effective ways to connect with your audience where they already spend time—online. Whether you’re a local business or a global brand, digital marketing allows you to target specific demographics, track performance in real-time, and adapt strategies quickly.

However, its effectiveness depends on how well it’s executed. A poor strategy, lack of consistency, or unclear goals can lead to wasted budget and missed opportunities. It also requires patience—results can take time, especially with organic strategies like SEO or content marketing.

Still, when done right, digital marketing typically outperforms traditional marketing in terms of reach, ROI, and long-term growth.

Is hiring a digital marketing consultant worth it?

Yes, hiring a digital marketing consultant is worth it if you want expert guidance to get better results faster and avoid costly mistakes.

A good consultant brings experience, strategy, and an outsider’s perspective—helping you focus your efforts, identify growth opportunities, and optimize campaigns based on real data. They can bridge skill gaps in your team, recommend the right tools, and steer your business away from ineffective tactics that drain time and budget.

For most small to mid-sized businesses, startups or organizations without in-house marketing teams, a skilled consultant can save you months (or even years) of trial and error.

How do you guarantee ROI in digital marketing?

You can’t guarantee ROI in digital marketing—because results depend on many variables—but you can build a strategy designed to maximise your chances of a strong return.

ROI (Return on Investment) depends on factors like your offer, audience, website performance, ad spend, competition, and even seasonality.

A reputable digital marketer will never promise guaranteed results, but they can use data, testing, and experience to make informed decisions that reduce risk and improve performance over time.

That said, setting clear KPIs, tracking the right metrics, and continually optimising based on results will get you far closer to a positive ROI than guessing or winging it.

How long does it take to see results with digital marketing?

You can start seeing results from digital marketing in as little as a few days for paid campaigns, but sustainable growth usually takes 3 to 6 months, depending on the strategy.

If you’re running Google or social media ads, you might see traffic or leads within days—though early results often need refinement. For organic strategies like SEO, content marketing, or email list building, it typically takes several months to build momentum and see measurable results.

Other factors that affect timeline include your industry, competition, budget, and how optimised your existing assets (like your website or landing pages) already are.

How involved will I need to be in the digital marketing process?

You’ll need to be involved in the marketing process—especially at the start—but how hands-on you stay depends on your goals, setup, and how much you’re outsourcing.

At the beginning, your input is essential: setting goals, sharing brand insights, approving messaging, and giving feedback. No one knows your business like you do, so even if you outsource everything, your involvement ensures the marketing reflects your voice, values, and vision.

Once things are running smoothly, your role can can be more hands-off—where you’re informed and involved, but not bogged down in the day-to-day execution.

Is digital marketing useful or not?

Yes — digital marketing is extremely useful for businesses, nonprofits, and individuals looking to grow their visibility, reach their audience, and achieve measurable results online.

That said, its effectiveness depends on how strategically it’s implemented. Without clear goals, proper targeting, or consistent optimization, even the best tools can deliver poor results. Digital marketing isn’t a magic bullet — but when planned and executed well, it’s one of the most cost-effective and scalable ways to build awareness, drive engagement, and convert users into loyal supporters or customers.