Conversion Rate Calculator

How is conversion rate (CVR) calculated?

Conversion rate is calculated by dividing the number of conversions by the total number of clicks (or visitors), then multiplying by 100 to get a percentage.

The formula is: Conversion Rate = (Conversions ÷ Clicks) × 100

If your ad receives 200 clicks and 10 people convert (e.g., make a purchase or fill out a form):
Conversion Rate = (10 ÷ 200) × 100 = 5%

This means 5% of the people who clicked on your ad took the desired action. Conversion rate is a key metric for measuring the effectiveness of your landing page or offer.